SOLUTION > MARKETING PERFORMANCE / POSTAL OPTIMIZATION
Address Data Quality
Ensure accurate and up-to-date customer data by leveraging a combination of standard and proprietary tools and services, implemented through a business rules best-practices approach.
Address data decay is a significant challenge for organizations – causing undeliverable mail and increased campaign cost.
Outdated or incorrect addresses result in undeliverable mail, increased costs, and decreased campaign effectiveness. Maintaining accurate address data is crucial for efficient operations and successful customer engagement.
Keep your customer and prospect databases accurate and prevent data decay with our Address Data Quality solution. The GrayHair team leverages acomprehensive set of tools and services to continuously update your records and maintain a consistent flow of correct data. This ensures that your mailings reach the right recipients, reducing costs and risk, while improving campaign effectiveness and customer satisfaction.
Key Features & Benefits
USPS ACS Program Integration
Seamlessly integrate with the USPS Address Change Service (ACS) program to automatically update your database with address corrections.
Reporting
Access real-time reports on address changes and updates, providing clear visibility into data quality.
Data Decay Prevention
Proactively guard against data decay by continuously updating your database with the latest address information.
Improved Deliverability
Ensure your mailings reach the intended recipients with accurate and up-to-date addresses.
Reduced Costs
Minimize waste and reduce costs associated with undeliverable mail.
Enhanced Campaign Effectiveness
Improve marketing campaign performance by targeting accurate addresses and reaching the right audience.
Increased Data Integrity
Maintain a clean and reliable database with consistent data updates.
Get in touch today.
Ask GrayHair about…
How our reporting features provide insights into your address data.
Specific challenges you’re facing with address data quality.
How our solution integrates with your current CRM or database.
The level of data accuracy and deliverability improvements you can expect.
Customization options for your specific data quality needs.
Compliance with USPS regulations and data privacy.
How we compare to other address data quality solutions.
The GrayHair Advantage
Best In Class
For over 20 years, GrayHair Software continues to be the platinum standard of mail tracking and address data quality services. Our teams serve the country’s largest companies, processing over 150 billion data points annually.
Data-Driven
Our Business-Ready Intelligence (BRI) solutions provide actionable insights that enable our clients to gain visibility into critical communication processes, enhance customer engagement, minimize risk and target marketing efforts more precisely.
Award Winning
Our award winning customer support and service team goes above and beyond to not only ensure the client’s success they also unlock operational efficiencies and deliver beyond expectations on a daily basis.
Customer Centricity
GrayHair teams are agile when tailoring our services to align with the unique needs of each client. Our commitment to our customers is reflected in every aspect of our business, from product development to customer support.
Data Privacy & Security
Our team is dedicated to upholding the utmost standards of data privacy and security, exemplified by our adherence to rigorous certifications such as SOC 2 with HITRUST, HIPAA, PCI-DSS, and CCPA compliance.
Expertise
As the leading Address Quality and Postal Data expert in the United States, our team boasts over 100 years of combined postal industry experience. We employ data scientists, full stack, AI/ML and data specific engineers that continuously build.
