One of GrayHair’s clients, a leading global health and well-being company, was faced with a challenge: how to reduce the costs of mailing to a new list consisting of 50 million records.
The solution? Enhancing its standard hygiene efforts (consisting of ACS™, COA data, CASS™, and NCOA) with GrayHair’s Universal Address Database (UAD).
A part of GrayHair’s Proprietary Address Hygiene offering, UAD is GrayHair’s proprietary database of COA and Nixie records used to help correct addresses prior to mailing. UAD represents mail intelligence from over 500 million consumer records. GrayHair customers contributing to a cooperative database of records generate the UAD records through the ACS system. It enables mailers to reduce returned mail by as much as 90 percent and produces a definable ROI. Enterprise mailers have used GrayHair’s Proprietary Address Hygiene to cut as much as $2 million out of their operational budgets.
With GrayHair’s UAD, the company was able to surpass its annual savings goal in just six months. Other benefits from using UAD and working with GrayHair are discussed in the case study.
To read this case study and to learn how GrayHair can help your organization reduce mailing costs, click here.
