Overcome Price Increases With GrayHair
The cost of sending mail can quickly add up, especially in light of oncoming price hikes from the USPS® affecting your budget and forcing you to reassess your mailing strategies. With our extensive expertise in high-volume mail consultation, we are uniquely positioned to offer tailored solutions that address the specific needs of our clients.
Our Three-Prong Approach to Help Mailers Navigate the Upcoming USPS Price Increases
Improved Address Quality
Postal Promotions
Audience Segmentation
Navigating the Complexities of the USPS® Price Increases can be tough. let us simplify the process.
The July Price Increase is expected to raise mailing services product prices by approximately 7.8 percent in 2024. With these rate increases expected to continue for years to come, you need to act now to prevent significant cost increases.
Step 1: Improving Your Address Quality to Save On Mailings
Did you know that a lack of address hygiene can cost you up to $3 PER MAILPIECE that is returned? Improving deliverability rates and reducing costs associated with returned or undeliverable mail is the first step to prevent additional costs associated with mailings. Our advanced processes exceed industry standards to provide the highest levels of address data quality for our clients.
Step 2: Securing your discounts on mailings with promotions
Only 12% of First-Class Mailers® took advantage of USPS Promotions in 2023. Navigating these promotions can be confusing, which is why our postal experts analyze your mailings to secure the best possible combinations of promotions to maximize savings for your organization.
| Mail Volume | Auto AADC per piece | Average USPS Promotion Savings within 1 MONTH | |
|---|---|---|---|
| Postage Today | 5 Million Pieces | $0.547 | $109,400.00 |
| Postage after July Price Increase | 5 Million Pieces | $0.593 | $118,600.00 |
Step 3: Segmenting your audience for increased rOI
Audience segmentation directly impacts your Return on Investment of your Direct Mail Campaigns. Our Marketing Performance Solution is designed to segment your audience, resulting in more accurate prospect targeting, better allocation of resources, enhanced engagement through personalization, and improved customer retention leading to large amounts of savings for your marketing budget.
