GrayHair’s postal addressing guru, Adam Collinson joins the Twin Cities PCC for their webinar on August 26 at 11 AM CT. The webinar titled “Address Quality Best Practices and Intelligence is a Business Game”, covers changes in current address hygiene best practices, how address intelligence improves overall delivery, and provides a positive impact on organizations. At the end of the event, Adam answers questions regarding the upcoming CASS Cycle O and what is needed to prepare.
Adam is considered one of the postal industry’s leading experts on all aspects of address hygiene and data quality services. For over two decades, he has brought this intricate knowledge of how these services can enhance the postal and business operations of the largest mailers in the country. Also, as a critical member of GrayHair’s product team, he uses his experience to analyze, research, design, and implement new solutions to meet the needs of the ever-changing mailing industry.
As the Postal industry’s “Addressing Guru,” he is constantly leading postal initiatives, associations, and workgroups. These groups include being part of MTAC (Mailers’ Technical Advisory Committee) as Industry Focus Area Leader (Delivery & Network Operations; Enterprise Analytics-Mailing Data, Addressing) and AMEE (Association For Electronic Enhancement) Association Representative. He is also a key speaker at numerous events and venues such as PCC events, the National Postal Forum, MAILCOM, the Bridge Conference, and Xplor.
We will discuss ever-changing best practices and address intelligence used to improve delivery, mitigate rate increase, reduce risks/fraud, and, overall, have positive impacts on your Business (beyond just the mail).
Twin Cities Postal Customer Council
Webinar – Address Quality Best Practices and Intelligence is a Business Game
Date: August 26, 2021
Time: 11 AM – 12 PM CT
