GrayHair’s Director of Client Operations, Moira Mach along with Samantha Ewald, Client Success Manager had their article, “Are You Missing Out? 10 Things to Consider if You’re Not Using a Mail Tracking Service.” on Mailing Systems Technology’s site. This article provides a series of questions that mailers can ask themselves to identify issues that can be solved with visibility into their performance.

You can read the article on MST’s site.