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Bridging the Attribution Gap

For CMOs running complex multi-channel campaigns, direct mail presents a valuable opportunity to enhance consumer engagement and drive business results. By adopting advanced attribution models, leveraging postal data, and integrating technology solutions, marketers can bridge this gap and unlock the full value of direct mail within their omnichannel strategies.

Boost Your Direct Mail Performance with GrayHair

Undeliverable mail costs your business time, money, and resources. In as little as three months we’ll help you dramatically reduce waste and slash undeliverable mail from 8% to around 2% - for a savings of over $2.5/year (for mailers processing 100M pieces/year.

Fix Your Direct Mail Performance Problems TODAY

Direct mail costs your business time, money, and resources. In as little as three months we’ll help you dramatically reduce waste and slash undeliverable mail from 8% to around 2% - for a savings of over $2.5/year (for mailers processing 100M pieces/year.

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