presentation Address Quality Best Practices One Size Does Not Fit All Adam Collinson, Director of Research and Development at GrayHair...
Read MoreWithout clear visibility into delivery, response rates, and audience engagement, marketing mail can feel like a shot in the dark. GrayHair Software provides the granular data needed to understand what’s working, what’s not, and how to refine campaigns for maximum effectiveness.
Most organizations treat mail as a sunk cost, assuming it will reach its destination. But failed communications, undeliverable addresses, and inefficient postal strategies are quietly draining your budget.
When high-value mail, such as checks, credit cards, ID cards, government payments, gift cards, or regulatory notices, ends up in the wrong hands, the costs are high.
GrayHair Software can help you better identify and understand anomalies that could indicate a mail theft-related event, including when high-value mail is redirected to a new address and when delivery is not progressing in the time frame it should.
Give your call center agents the tools they need to quickly and efficiently respond to customer inquiries about mail delivery.
Our solution provides near real-time access to mail piece tracking data, enabling representatives to pinpoint the exact location of a piece and provide accurate status updates. This reduces call handling times, minimizes follow-up calls, and ultimately enhances customer satisfaction.
Clients often experience uncertainty and frustration regarding the delivery of important mail.
This leads to inquiries and potential dissatisfaction.
The solution? Provide timely and accurate information about the delivery journey to better manage expectations and enhance client relationships.
POSTAL UPDATES
USPS annual food drive is schedule for Saturday May 10th, 2025. The event which began in 1993 is the country’s largest single-day food drive.
Check back often for links to new stories, white papers and mailing resources. Please drop us a note with any feedback on how we can improve our efforts to support you.
The new service standard changes took effect April 1st, 2025. The new measurement is using a 5-D to 5-D versus the less granular 3-D to 3-D. Phase one of this change will be adding in an additional day into single piece First-Class mail that is entered more than 50 miles from an origin Regional Processing and Distribution Center (RPDC) and non destination entered Marketing Mail and Periodicals.
The Postal Service, published on May 1st in the Federal Register a proposed rule for the structure changes as part of the proposed July 2025 postage increase. A final rule will be published once the Postal Regulatory Commission approves the R2025-1 Market Dominant rate change.
This is the first National Postal Forum in my recollection in which we did not have a permanent Postmaster General (PMG) in office. There have been transitional periods in USPS leadership – such as when acting PMG is in place due to retirement, resignation, or before a successor is officially named, but historically that replacement has been named prior to the NPF.
Last week concluded a very successful National Postal Forum in Nashville, TN. GrayHair participated in six sessions at the forum on topics of Address Quality, Hot topics in Mail, Bridging the Gender Gap with leadership tips, and working with Postal and Client Data at Scale.
Save the dates for the upcoming industry / postal events!
The @USPS OIG completed the first-ever audit of the Postal Automated Redirection System (PARS). PARS has improved mail forwarding rates over time, but challenges remain.
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May 21, 2019 | Address Data Quality, Presentations
presentation Address Quality Best Practices One Size Does Not Fit All Adam Collinson, Director of Research and Development at GrayHair...
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