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Leading Telecommunications Company Improves Process, Reduces Postal Costs, and Enhances In-Home Delivery Times

A leading telecommunications company came to GrayHair Software to consolidate processes, manage their postal budget, and enhance undeliverable mailpieces. See how GrayHair used mail tracking and proprietary address hygiene solutions to enhance deliverability and save costs.

Case Study: Leading Global Health Care Company Gets Immeasurable Savings

Health and well-being company fortifies its address hygiene efforts with GrayHair’s proprietary database of Change of Address and undeliverable records.

Most people know that Medicare is the federal program that provides guaranteed health insurance for people age 65 and over, younger people with certain disabilities, and people with life-threatening diseases. The program consists of four parts: Parts A, B, C, and D. What many people may not know is that while Parts A and B cover some health expenses, they don’t pay for everything.

This is where Medicare Supplement insurance comes in. Medicare supplement plans cover some of the out-of-pocket expenses that are not paid by Medicare. In 2015, there were 11.8 million people enrolled in Medicare supplement plans.

One of GrayHair Software’s clients, a leading global health and well-being company, relies on direct mail to acquire customers for its Medicare supplement plan. “Direct mail is the primary way in which we get Medicare supplement customers,” said the company’s marketing specialist. The company mails approximately 15 to 20 million pieces per month. During the third and fourth quarters (the company’s peak time of the year) the number

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