In this white paper, we take a look at:
This white paper will help you learn how leveraging postal data can benefit your organization.
Leveraging Postal Data to Increase Marketing Effectiveness
In this white paper, we take a look at:
This white paper will help you learn how clean data can expand your campaign’s reach.
Navigating the complexities of the USPS today is a daunting effort, mainly due to three recent factors: The pandemic, significant ongoing internal disruptions, and several unfavorable policy changes.
It’s essential to understand these five new truths and adjust your high-value mail strategy to ensure a smoother, more successful year.
Fill out the form below to download the eBook, “Delivering The Truth.”
How Postal Optimization Provides Enterprise-Wide Benefits
In this white paper, we take a look at:
This white paper will help you learn how leveraging postal data can benefit your organization.
Mail theft is not uncommon, as for years the practice of stealing cards from suppliers while in possession of the USPS has been prevalent. Most often, theft occurs as the result of a very organized crime operation. The problem is especially daunting for financial institutions and insurance companies that regularly send out millions of letters containing new and replacement credit cards, reimbursement checks, and policies. This paper dives into how delivery information can help monitor and understand anomalies in delivery events that could relate to a mailpiece being stolen.
The 2020 Political Mail Guide is designed to prepare your organization for the upcoming elections. In addition to the Presidential election, there will be numerous congressional, gubernatorial, state, and local races. The need for handling of Election Mail and Political Mail is critical. Learn more about Vote By Mail and how to handle First-Class Mail® and USPS Marketing Mail® for campaign purposes.
Dylan Purse, VP of Product Management at GrayHair Software, discusses the challenges and benefits of end-to-end visibility in his presentation.
Informed Visibility: How Did We Get Here, Why Did We Get Here , and Where Are We Going?
Angelo Anagnostopoulos, VP of Postal Affairs at GrayHair Software, presents an informative presentation on Informed Visibility® (IV®) covering these topics: a brief history, the current status, how is it used and the future of IV.
Dylan Purse, VP of Product Management at GrayHair Software, presented at NPF 2019. We know there were a lot of sessions at this year’s NPF so we are sharing Dylan’s presentation in case you missed it — or if you were able to attend and just want to have it to review or share with your co-workers.
Adam Collinson, Director of Research and Development at GrayHair Software, presented at NPF 2019. We know there were a lot of sessions at this year’s NPF so we are sharing Adam’s presentation in case you missed it — or if you were able to attend and just want to have it to review or share with your co-workers.
Mail Owner Solutions – MailTrak®
MailTrak is GrayHair’s industry-leading outbound mail tracking application. This managed service is driven through the US Postal Services Informed Visibility® and uses the Intelligent Mail® barcode (IMb™) to provide valuable insight on the delivery of your mail.
GHSelect®
GHSelect is a quick and easy tool that assigns an IMb™ to each record on your mailing list. It is a management and assignment tool that enables you to encode barcodes that comply with USPS® mandated 45-day unique sequence codes. It requires no upfront software purchase or development costs.
Built by leading data architects, VerifyAQ is a solution for providing real-time validation of customers’ addresses and data that enables any application such as your e-commerce site and your call center to get the right information at the right time.
By keeping their undeliverable rates low, GrayHair has helped mailers cut as much as $6 million out of their budgets. We’ve done this by going above and beyond industry-standard services, such as CASS™ and NCOALink®. To learn how you can get more from your budget, download our Address Hygiene Product Sheet.
You put an enormous amount of time, effort, and money into your communication strategy, and a successful mail program is central to that strategy. Inducting your valuable mailings into a black hole and hoping for the best won’t produce desired results.
By adding real-time visibility into your mailings, you can use delivery intelligence to make sound business decisions – leading to lower labor and production costs, a richer omnichannel experience, higher response rates, improved customer relationships, and a stronger ROI.
Growing Retailer Acquires Solution to Manage In-Home Dates for Campaigns
To improve its direct mail marketing campaign performance, a leading retail company needed to gain visibility into its postal delivery campaigns and manage specific in-home delivery windows. Better visibility would help the company optimize the delivery of time-sensitive coupons which are key to driving online sales. Find out how this retailer utilized GrayHair’s services and freed itself from the “black hole” of mail.
