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GrayHair Case Study: Leading Direct Marketing Agency Saves $2 Million with GrayHair

GrayHair Case Study: Leading Direct Marketing Agency Saves $2 Million with GrayHair

A leading direct marketing agency was faced with a challenge: it had an outdated mailing list and high expenses related to its constant stream of undeliverable mail. The agency was also concerned that it was losing out on business opportunities.

The solution? GrayHair’s Address Hygiene Services. GrayHair helps mailers improve the quality of their addresses and cut the high cost of mailing.

Outdated addresses increase paper and postage costs. They also keep mailers from staying Move Update compliant and from getting USPS® discounts. GrayHair’s USPS Address Hygiene service uses CASSTM, NCOA, and leverages ACSTM across business units to help mailers improve the quality of their addresses.

The details on how we helped this leading direct marketing agency substantially improve the quality of its mailing list are available in our new case study. By working with GrayHair, the agency received an outstanding 4% Nixie hit rate and a COA hit rate of 1.5%. We processed a job of 100 million records for the agency and the impact of our work resulted in $2,227,500

Case Study: Global Health Company Gets Immeasurable Savings with GrayHair Software

Case Study: Leading Global Health Company Gets Immeasurable Savings with GrayHair Software

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One of GrayHair’s clients, a leading global health and well-being company, was faced with a challenge: how to reduce the costs of mailing to a new list consisting of 50 million records.

The solution? Enhancing its standard hygiene efforts (consisting of ACS™, COA data, CASS™, and NCOA) with GrayHair’s Universal Address Database (UAD).

A part of GrayHair’s Proprietary Address Hygiene offering, UAD is GrayHair’s proprietary database of COA and Nixie records used to help correct addresses prior to mailing.  UAD represents mail intelligence from over 500 million consumer records. GrayHair customers contributing to a cooperative database of records generate the UAD records through the ACS system. It enables mailers to reduce returned mail by as much as 90 percent and produces a

Vote By Mail – Make Sure Your Ballots are Getting to the Right Person at the Right Time

With Vote By Mail efforts ramping up, it’s crucial to make sure your database is up-to-date. By making sure your county database of registered voter addresses is complete, correct, current, and compliant, you can stop sending voter ballots to the incorrect address, eliminating potential fraud and saving on printing and postage costs.

Leading Telecommunications Company Improves Process, Reduces Postal Costs, and Enhances In-Home Delivery Times

A leading telecommunications company came to GrayHair Software to consolidate processes, manage their postal budget, and enhance undeliverable mailpieces. See how GrayHair used mail tracking and proprietary address hygiene solutions to enhance deliverability and save costs.

Large Financial Institution Reduces Mailing Costs and Enhances the Customer Experience

A large financial institution was largely utilizing First-Class Mail in its direct marketing acquisition programs. It needed a way to track delivery performance on outbound Marketing Mail. Download the full case study to learn how GrayHair’s solution provided the financial institution with the data insights it needed to predict in-home dates.

Download the Case Study

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