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Webinar – Transforming Visibility Into Value

Real-time, event-driven mail tracking transforms the value of mail, connecting businesses to their critical customer data. In this webinar, find out how Informed Visibility® becomes a key driver in maximizing enterprise value, illuminating hidden opportunities that enable your business to succeed.

Topics covered:

  • Leveraging USPS® promotions
  • Adapting to USPS network changes
  • Reducing costs and eliminating risk using Address Quality
  • Maximizing enterprise value beyond the mailroom
  • Preparing for the 2024 National Postal Forum

Leading the discussion is GrayHair’s Angelo Anagnostopoulos, VP of Postal Affairs, Mark Fallon, President of The Berkshire Company, Lois Ritarossi, President of High Rock Strategies, and guest speaker Maureen Goodson, Executive Director of the National Postal Forum. Watch the Presentation Download The Slides

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White Paper – Leveraging Postal Data to Increase Marketing Effectiveness

Leveraging Postal Data to Increase Marketing Effectiveness

In this white paper, we take a look at:

  • The current state of direct mail
  • How mail deliverability drives campaign response
  • Why in-home dates matter
  • How a major insurance company uses mail monitoring

This white paper will help you learn how clean data can expand your campaign’s reach.

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eBook – 5 Facts You Need To Know About Sending High-Value Mail In 2022

Navigating the complexities of the USPS today is a daunting effort, mainly due to three recent factors: The pandemic, significant ongoing internal disruptions, and several unfavorable policy changes.

It’s essential to understand these five new truths and adjust your high-value mail strategy to ensure a smoother, more successful year.

Fill out the form below to download the eBook, “Delivering The Truth.”

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White Paper – How GrayHair Transforms Postal Data into Actionable Insights

How Postal Optimization Provides Enterprise-Wide Benefits

In this white paper, we take a look at:

  • The real cost of a failed communication
  • The power of the Informed Visibility and Informed Delivery
  • How visibility and insights from postal data can improve your business
  • Benefits of clean and accurate postal data

This white paper will help you learn how leveraging postal data can benefit your organization.

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Whitepaper – Leverage Chain-of-Custody Visibility and Address Data Quality to Prevent Fraud

Mail theft is not uncommon, as for years the practice of stealing cards from suppliers while in possession of the USPS has been prevalent. Most often, theft occurs as the result of a very organized crime operation. The problem is especially daunting for financial institutions and insurance companies that regularly send out millions of letters containing new and replacement credit cards, reimbursement checks, and policies. This paper dives into how delivery information can help monitor and understand anomalies in delivery events that could relate to a mailpiece being stolen.

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Article: 8 Tips to Improve Direct Mail Campaigns

Marketers are facing increasing pressure from various sources to ensure the success of their campaigns. Decision-makers are scrutinizing every channel to determine its effectiveness, including social media, email, offline channels, and, of course, direct mail. Marketing in today’s world, characterized by pandemics, political upheaval, and unprecedented weather events, has become more complex and requires meticulous management to evaluate every aspect of a campaign’s impact on customers.

According to data from Magna, companies invested $15.9 billion in direct mail campaigns in 2020, highlighting its continued importance as a channel for reaching customers. While the focus often revolves around the core attributes of a mailing program—such as the offer, creativity, and the database—marketers should also consider other elements that can significantly contribute to a higher return on investment (ROI). These overlooked aspects can play a pivotal role in driving a more favorable response to their campaigns.

Which Day Generates a Higher Response?

Picking the best day to mail is more important than you think. So, targeting your delivery to a three-day window where you may generate a higher response is 100% possible. I’ve seen as much as a 20% difference in response rates based on the day of delivery.

What’s Your Cadence And Is It

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GrayHair Case Study: Leading Direct Marketing Agency Saves $2 Million with GrayHair

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A leading direct marketing agency was faced with a challenge: it had an outdated mailing list and high expenses related to its constant stream of undeliverable mail. The agency was also concerned that it was losing out on business opportunities.

The solution? GrayHair’s Address Hygiene Services. GrayHair helps mailers improve the quality of their addresses and cut the high cost of mailing.

Outdated addresses increase paper and postage costs. They also keep mailers from staying Move Update compliant and from getting USPS® discounts. GrayHair’s USPS Address Hygiene service uses CASSTM, NCOA, and leverages ACSTM across business units to help mailers improve the quality of their addresses.

The details on how we helped this leading direct marketing agency substantially improve the quality of its mailing list are available in our new case study. By working with GrayHair, the agency received an outstanding 4% Nixie hit rate and a COA

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Case Study: Global Health Company Gets Immeasurable Savings with GrayHair Software

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One of GrayHair’s clients, a leading global health and well-being company, was faced with a challenge: how to reduce the costs of mailing to a new list consisting of 50 million records.

The solution? Enhancing its standard hygiene efforts (consisting of ACS™, COA data, CASS™, and NCOA) with GrayHair’s Universal Address Database (UAD).

A part of GrayHair’s Proprietary Address Hygiene offering, UAD is GrayHair’s proprietary database of COA and Nixie records used to help correct addresses prior to mailing. UAD represents mail intelligence from over 500 million consumer records. GrayHair customers contributing to a cooperative database of records generate the UAD records through the ACS system. It enables mailers to reduce returned mail by as much as 90 percent and produces

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GrayHair Article in Mailing Systems Technologies: 4 New USPS Changes that Will Impact Your High-Value Mail

Those companies who are mailing millions of direct mail pieces need to stop and take heed of recent significant changes at the USPS®. Some have already been implemented, such as rate changes and leadership changes, and some have come about through disruptions beyond their control. GrayHair’s Vice President of Business Development, Dean DeCencio (and 30 + years helping enterprise-level clients use data to optimize postal operations), breaks down the most significant changes and how to manage them.

Read the full article on Mailing Systems Technology’s Website. 

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Webinar – Don’t be Blindsided by USPS Delivery Issues

The webinar is led by GrayHair’s Josh McCaully, Managing Director Solutions Architecture, and Moira Mach, Director of Client Operations, and discusses the current delivery challenges with the USPS, how mailers can utilize delivery data to respond and resolve issues, and success stories from GrayHair’s customers detailing how visibility into their data’s performance provided them a better understanding of how these disruptions influence their campaign and mailing efforts.

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Webinar – Address Data Quality is a Game Changer

New opportunities abound for large companies and high-volume mailers this year.

Having the right address data will be a gamechanger in 2021 to better serve your clients. It will surely help offset rising postage costs, but it has the power to do much more. Address data quality is the key to identifying actionable insights that can serve to help support and improve business results across the enterprise.

Here’s what you will learn from this webinar:

  • What steps enterprise-level and large-volume mailers can take to enhance current address data quality
  • How the correct address can lead to new opportunities and improved client support
  • Understand the significant savings, improved systems, and found revenue large mailers have realized through use cases
  • How GrayHair experts and services help large volume mailers achieve best in class results
  • How improved address data quality can offset postal rate increases
  • Ways to take advantage of new USPS requirement and align them in your company i.e. CASS Cycle O
  • Having the right address data induces strategic decisions for diverse areas of a business including call centers, fraud, compliance, and the customer experience

The webinar was led by GrayHair’s Adam Collinson, Director of Research and Development, and Everett Mills, Director of Technical

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Webinar – Mailers Hub featuring GrayHair – A Look Back at 2020, A Look Ahead at 2021

What a year it has been. The Postal Industry learned how to adapt to the challenges from the COVID-19 pandemic, the changes that came with the arrival of the new Postmaster General, the 10-year review of pricing, and the impact from a very intense presidential election. These events not only affected our industry, but how we worked, how we interacted, how we voted, and how we lived our daily lives. These unprecedented changes also allowed us to join together to make positive changes. Join us as we take a look back on 2020.

This Mailers Hub webinar features industry experts Leo Raymond, Owner and Managing Director of Mailers Hub, and Angelo Anagnostopoulos, VP Postal Affairs, GrayHair, and provides a breakdown of these events and how they will impact 2021. ​​​​​​

The webinar will provide attendees with:

– A summary of the impact of the 2020 elections
– The COVID factor – how it will affect delivery
– USPS® service levels – what to expect
– The new PMG – his first months and what to expect from him in 2021
– 10-Year Review

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Webinar – The State of USPS Informed Delivery

In this webinar join GrayHair’s experts for a discussion on the current state of the USPS Informed Delivery Program. Since its launch in 2017, the program has grown to be a vital component of marketers and mailers campaigns and allows matching of real-time mail delivery with digital touchpoints.

GrayHair’s Josh McCaully, Managing Director of Solutions Architecture and Everette Mills, Director of Technical Product Management will detail the current state of the Informed Delivery (ID) program, the benefits that mail owners and mail service providers can take away from ID and how GrayHair now provides streamlined access and analysis of ID data in its mail tracking system.

The webinar will provide attendees with an:

  • Overview of the current ID Program
  • Details on how to enable the program in your current options
  • Benefits for mailers, marketers and service providers
  • Overview of GrayHair’s enablement of ID data into their data visualizations

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Webinar – Election Mail 2020: What you need to know

Join this on-demand webinar as Michael Plunkett, PostCom’s President, Chief Executive Officer, Angelo Anagnostopolous, GrayHair’s VP of Postal Affairs and Todd Watson, Audit Director at USPS Office of Inspector General, as they expertly breakdown the current state of Election Mail across the USPS and provide industry insight on the status of Vote By Mail program, recent policies and procedures that could have service implications, and provide an honest breakdown of current postal industry concerns.

Topics that were discussed:
– Current state of election mail – what matters / what doesn’t
– Vote by Mail status in the U.S
– Current policy and legislative changes
– What are the service implications for mailers and voters?
– The Good News

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Webinar – Mail Delivery Concerns Impacting Your Business

Please join GrayHair’s experts for this on-demand webinar.  In this webinar, we discuss the details on tracking outbound and inbound mail, identifying delays in mail delivery, and leveraging postal data to help manage any challenges.

Topics discussed include:

  • Monitoring mail acceptance and delivery
  • How to identify bottlenecks and where delays are occurring
  • Understand how data points can alert mailers and create early warning of delays
  • Analyze delivery patterns and compare job performance
  • Proactively look up the disposition of a mailpiece in the delivery process

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Webinar – Best of Times, Worst of Times: A Tale of Two Ballots

Kathleen Siviter, Asst. Exec. Director, National Association of Presort Mailers (NAPM) and Everette Mills, Director of Technical Product Management, GrayHair Software, provide insight into the do’s and don’ts in the management lifecycle of a voter ballot mailing campaign. Discover innovative tools and processes designed to help your Vote By Mail efforts in this year’s election and beyond.

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Understanding CCPA Requirements, Privacy & Postal Data

The California Consumer Protection Act (CCPA) is a comprehensive privacy regulation that defines privacy rights and protections for California consumers. In this article, industry experts break down what exactly the CCPA entails and provide information on what it means to you and your business and what you need to do to stay compliant.

Download the PDF to read the full article.

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High Value Mail Best Practices Data, Deliverability and Performance

Mail is more valuable than ever! Overall mail volumes may be going down, but the importance of mail’s role in maintaining a strong and secure customer relationship has never been higher. Ensuring the timely and accurate delivery of your high-value mail is critical.

In this webinar Adam Collinson, Director of Research & Development, and Dean DeCencio, VP of Business Development, explain how to maximize operational efficiency, reduce risk, and ensure timely and accurate delivery of your high-value mailings.

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GrayHair’s Political Mail Guide

The 2020 Political Mail Guide is designed to prepare your organization for the upcoming elections. In addition to the Presidential election, there will be numerous congressional, gubernatorial, state, and local races. The need for handling of Election Mail and Political Mail is critical. Learn more about Vote By Mail and how to handle First-Class Mail® and USPS Marketing Mail® for campaign purposes.

Download the guide.

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Webinar – Innovating Print & Mail In Today’s Challenging Business Climate

Joe Eremita, Sr. Director of Software Business Development of BlueCrest and Josh McCaully, Managing Director of Solutions Architecture of GrayHair, explain how integrated print and mail solutions are vital to growing your business. Learn how to enhance customer experience, gain more visibility into each mailpiece, reduce return mail and postage costs, and adhere to compliance. You will gain valuable insight that will be a game-changer to helping your business thrive in the ever-evolving print and postal landscape.

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Webinar – Postal Landscape for 2020 and Beyond

Industry experts, Angelo Anagnostopoulos, VP of Postal Affairs, GrayHair Software, and Kathleen Siviter, Asst. Exec. Director, National Association of Presort Mailers (NAPM) discuss the state of the postal landscape in 2020. They explore what was predicted, where we are now, and what’s to come for the rest of the year ahead. Additionally, they review addressing changes and the ongoing impact of Cycle O.

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Understanding CCPA Requirements, Privacy & Postal Data – A GrayHair Presentation

Angelo Anagnostopoulos, GrayHair VP of Postal Affairs, along with Michael A. Signorelli, privacy lawyer with Venable LLP, and Matthew Field, regulatory counsel with Venable LLP, discuss the key components of CCPA regulations. Additionally, they share some insights and steps that GrayHair has taken to support data security and to adhere to postal regulations. Download a PDF of the webinar PPT. Or you can watch the webinar.  

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Webinar – Understanding CCPA Requirements, Privacy & Postal Data

In this webinar, privacy lawyer, Michael A. Signorelli, and regulatory counsel, Matthew Field, from law firm Venable discuss the key components of CCPA regulations and help mailers understand privacy and postal data. Additionally, Angelo Anagnostopoulos, GrayHair VP of Postal Affairs discusses data security and how to navigate through the ever-changing landscape of postal regulations while remaining compliant.

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Webinar: Leveraging USPS Systems to Enhance Compliance and Accountable Mail Processes

Looking to reduce risk and gain business value? GrayHair’s Everette Mills, Director of Technical Product Management, and Charles Crutchfield, Co-Managing Member of SimpleCertifiedMail.com, show you how in this informative webinar. This webinar explains how to leverage the USPS® systems and data for compliance-related mail such as Certified Mail®, Certificate of Mailing, Priority Mail®, and First-Class Mail®. By expediting delivery data digitally and providing increased chain of custody processing visibility, you can change the way you do business.

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