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So far Robert Tiedeken has created 50 blog entries.

GrayHair’s Mail Tracking Solution Helps Non-Profit Reach Its Fundraising Goals

2019-08-05T16:01:41-04:00July 11, 2019|

GrayHair Software announces the availability of its Mail Tracking for non-profits, designed to improve donor communication campaign performance. The GrayHair solution provides address quality service with the ability to monitor and manage an organization's entire mailstream.

PRC Issues Decision on PI2015-1

2018-07-19T10:48:52-04:00July 18, 2018|

On July 5, 2018, the Postal Regulatory Commission (PRC) issued Order 4697 approving the use of internal measurement systems by the USPS®. PI2015-1 was established on January 29, 2015 by the PRC to consider a Postal Service™ proposal concerning new internal service performance measurement systems for several of the USPS market dominant products.

Supreme Court Rules on Online Sales Tax

2018-07-19T10:55:33-04:00July 18, 2018|

On Thursday, July 12, the U.S. Supreme Court’s 5-4 decision in South Dakota v. Wayfair overturned the physical presence standard adopted in Quill v. North Dakota, which established that online retailers could only be required to collect state and local sales taxes in jurisdictions where they operated a warehouse, office, or some other physical presence.

USPS Requiring Transition from CAPS to EPS Starting April 1, 2019

2018-06-21T10:29:45-04:00June 19, 2018|

Effective September 1, 2018, all new payment accounts must be established through EPS. Also, CAPS (Centralized Accounting Processing System) will be retired effective April 1, 2019. All eligible products must be migrated from CAPS to EPS by this date. The USPS is encouraging customers to migrate before this date.

GrayHair at NPF – What Can You Expect?

2018-05-01T14:03:30-04:00April 19, 2018|

We say this every year, but GrayHair will bring our unique brand of excitement to the National Postal Forum in San Antonio, May 6-9. This year will be no different, but compounded. This year we will showcasing a new set of data visualizations in our booth, our expertise in the areas of Informed Visibility and address hygiene and our partnership with a local dog rescue.

Eliminate the Black Hole

2018-04-19T15:07:05-04:00April 19, 2018|

Don’t pass up the chance to elevate your mail program with precision, transparency, and data intelligence! You put an enormous amount of time, effort, and money into your communication strategy, and a successful mail program is central to that strategy. Inducting your valuable mailings into a black hole and hoping for the best won’t produce desired results.

GrayHair Joins the Hunger Games

2018-10-09T02:16:38-04:00March 29, 2018|

On April 25, GrayHair will be participating in the Hunger Games event at the Food Bank of South Jersey (FBSJ). As a company we’ve participated in the event since 2014. The event challenges corporate teams (4 chefs on each team) to prepare an impressive dish in 45 minutes using a mystery box of ingredients with the help of a mentor appointed by the Food Bank or brought by the team.

The competition has been fierce and exciting during past events, with GHS celebrating a championship win the first year we participated. GrayHair is proud to support FBSJ, and to support our local communities!

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Bipartisan Group of Senators Introduces New Postal Reform Bill

2018-03-29T11:06:37-04:00March 28, 2018|

On March 22, U.S. Senators Tom Carper (D-Del.), Jerry Moran (R-KS), Heidi Heitkamp (D-ND), and Claire McCaskill (D-MO) introduced The Postal Service Reform Act of 2018: Improving Postal Operations, Service, and Transparency to stabilize, preserve and improve the Postal ServiceTM – an essential part of our nation’s infrastructure and economy.

GrayHair Case Study: Leading Direct Marketing Agency Saves $2 Million with GrayHair

2018-03-29T11:10:18-04:00March 28, 2018|

A leading direct marketing agency was faced with a challenge: it had an outdated mailing list and high expenses related to its constant stream of undeliverable mail. The agency was also concerned that it was losing out on business opportunities.

The solution? GrayHair’s Address Hygiene Services. GrayHair helps mailers improve the quality of their addresses and cut the high cost of mailing.

Outdated addresses increase paper and postage costs. They also keep mailers from staying Move Update compliant and from getting USPS® discounts. GrayHair’s USPS Address Hygiene service uses CASSTM, NCOA, and leverages ACSTM across business units to help mailers improve the quality of their addresses.

The details on how we helped this leading direct marketing agency substantially improve the quality of its mailing list are available in our new case study. By working with GrayHair, the agency received an outstanding 4% Nixie hit rate and a COA hit rate of 1.5%. We processed a job of 100 million records for the agency and the impact of our work resulted in $2,227,500 in savings for the agency. Other benefits the agency received by working with GrayHair are discussed in the case study.

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USPS Files Federal Register Notice on New “Green & Secure Move Update Method” Going into Effect in April

2018-01-25T14:00:29-05:00January 25, 2018|

On January 9, 2018, the USPS® published a Federal Register Notice proposing a new "Green & Secure" alternative method to meet the Move Update standard for eligible First-Class Mail® and USPS Marketing Mail Letters and Flats that meet the requirements for Full-Service or Basic mailings. The USPS is doing this to reduce handling costs of Undeliverable as Addressed (UAA) mail by minimizing the cost or processing return mail. Comments on the proposed method are due by February 8, 2018

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