GrayHair Software announces the availability of its Mail Tracking for non-profits, designed to improve donor communication campaign performance. The GrayHair solution provides address quality service with the ability to monitor and manage an organization's entire mailstream.
This year we are featuring scheduled in-booth presentations during the exhibit hall hours. We invite you to attend GrayHair's Knowledge Center, located in the GrayHair booth #613.
On July 5, 2018, the Postal Regulatory Commission (PRC) issued Order 4697 approving the use of internal measurement systems by the USPS®. PI2015-1 was established on January 29, 2015 by the PRC to consider a Postal Service™ proposal concerning new internal service performance measurement systems for several of the USPS market dominant products.
On Thursday, July 12, the U.S. Supreme Court’s 5-4 decision in South Dakota v. Wayfair overturned the physical presence standard adopted in Quill v. North Dakota, which established that online retailers could only be required to collect state and local sales taxes in jurisdictions where they operated a warehouse, office, or some other physical presence.
On July 11, Idealliance announced that Vice President Timothy Baechle will become the non-profit organization’s new Chief Executive Officer effective October 1, 2018. Baechle is replacing David Steinhardt, who served as President and CEO since 2001.
What event says GrayHair more than the Dog Days of Summer Family Festival? The Smithsonian’s National Postal Museum is celebrating the Dog Days of Summer on July 28 and 29, 2018, from 10:00 AM to 3:00 PM (both days) with activities taking place throughout the museum.
On June 14, the House passed the Securing the International Mail Against Opioids Act of 2018 (H.R. 5788). The aim of the bill is to prevent the shipment of synthetic opioids and other narcotics into the U.S. through the international mail system.
Effective September 1, 2018, all new payment accounts must be established through EPS. Also, CAPS (Centralized Accounting Processing System) will be retired effective April 1, 2019. All eligible products must be migrated from CAPS to EPS by this date. The USPS is encouraging customers to migrate before this date.
On May 31st, the Association of National Advertisers (ANA) announced that it acquired the DMA (Data & Marketing Association).
From my experience, working in financial statement mailings can be a tough job. With the direct mail industry still thriving, these are the methods I’ve found work well for improving your financial mailing strategy and increasing responses.
This year’s National Postal Forum (NPF) was the 50th year of the event. Starting in 1968, the NPF has been the largest gathering of experts in the direct mail and postal industries. This year was no exception and the numbers showcase both the strength of the event, the industry and, of course, GrayHair.
President Donald Trump on Thursday, April 12, 2018, signed an executive order setting up a task force to study the United States Postal Service® (USPS®) and recommend reforms. There is strong support from the Mailing Industry on this effort to help bring to light the issues that the USPS is facing.
It looks like there may soon be a functioning USPS® Board of Governors (BOG). If so, one of the first orders of business is to get 2018 USPS Promotions filed for approval by the Postal Regulatory Commission (PRC).
We say this every year, but GrayHair will bring our unique brand of excitement to the National Postal Forum in San Antonio, May 6-9. This year will be no different, but compounded. This year we will showcasing a new set of data visualizations in our booth, our expertise in the areas of Informed Visibility and address hygiene and our partnership with a local dog rescue.
Don’t pass up the chance to elevate your mail program with precision, transparency, and data intelligence! You put an enormous amount of time, effort, and money into your communication strategy, and a successful mail program is central to that strategy. Inducting your valuable mailings into a black hole and hoping for the best won’t produce desired results.
On April 25, GrayHair will be participating in the Hunger Games event at the Food Bank of South Jersey (FBSJ). As a company we’ve participated in the event since 2014. The event challenges corporate teams (4 chefs on each team) to prepare an impressive dish in 45 minutes using a mystery box of ingredients with the help of a mentor appointed by the Food Bank or brought by the team.
The competition has been fierce and exciting during past events, with GHS celebrating a championship win the first year we participated. GrayHair is proud to support FBSJ, and to support our local communities!
On March 22, U.S. Senators Tom Carper (D-Del.), Jerry Moran (R-KS), Heidi Heitkamp (D-ND), and Claire McCaskill (D-MO) introduced The Postal Service Reform Act of 2018: Improving Postal Operations, Service, and Transparency to stabilize, preserve and improve the Postal ServiceTM – an essential part of our nation’s infrastructure and economy.
GrayHair is extremely proud to announce that we have won the 2017 Aflac Partner of the Year Award for exceptional service in the Technology/Innovation category. This is the second time that we have won Aflac’s prestigious award.
In case you missed it, the deadline for the Idealliance 2018 Mail Industry Survey is March 31, 2018. There’s still time to provide valuable input!
A leading direct marketing agency was faced with a challenge: it had an outdated mailing list and high expenses related to its constant stream of undeliverable mail. The agency was also concerned that it was losing out on business opportunities.
The solution? GrayHair’s Address Hygiene Services. GrayHair helps mailers improve the quality of their addresses and cut the high cost of mailing.
Outdated addresses increase paper and postage costs. They also keep mailers from staying Move Update compliant and from getting USPS® discounts. GrayHair’s USPS Address Hygiene service uses CASSTM, NCOA, and leverages ACSTM across business units to help mailers improve the quality of their addresses.
The details on how we helped this leading direct marketing agency substantially improve the quality of its mailing list are available in our new case study. By working with GrayHair, the agency received an outstanding 4% Nixie hit rate and a COA hit rate of 1.5%. We processed a job of 100 million records for the agency and the impact of our work resulted in $2,227,500 in savings for the agency. Other benefits the agency received by working with GrayHair are discussed in the case study.
The Postmaster General’s Mailers’ Technical Advisory Committee (MTAC) introduced its Product Management Team this month. The team’s purpose is to “ensure USPS mailing and shipping products and services continue to add value and meet customer needs.”
This month, Mail Entry and Payment Technology began hosting weekly webinars to provide education on the new Enterprise Payment System (EPS) and to answer questions about migration and enrollment.
GrayHair has been named Aflac’s Partner of the Year (2017) in the category of Technology!
GrayHair is proud to help Aflac improve address quality, lower mail costs, and identify postal discounts, so they can continue offering essential services with the highest efficiency.
Read Aflac’s Press Release HERE
The National Association of Presort Mailers (NAPM) announced that Kathleen Siviter has accepted the position of Assistant Executive Direction for the association starting February 15, 2018.
The USPS is delaying the Move Update Census assessment implementation at least 30 days (maybe longer) since they have linked it to the Green and Secure initiative, which is going through the Federal Register process.
The new Move Update verification method assesses Mail Service Providers on a monthly basis starting with February data, meaning that, at the beginning of March, invoicing will be issued for any failures under the new verification method.
USPS Files Federal Register Notice on New “Green & Secure Move Update Method” Going into Effect in April
On January 9, 2018, the USPS® published a Federal Register Notice proposing a new "Green & Secure" alternative method to meet the Move Update standard for eligible First-Class Mail® and USPS Marketing Mail Letters and Flats that meet the requirements for Full-Service or Basic mailings. The USPS is doing this to reduce handling costs of Undeliverable as Addressed (UAA) mail by minimizing the cost or processing return mail. Comments on the proposed method are due by February 8, 2018