Retail Industry

To compete and succeed in today’s retail environment, you need to synchronize all of your marketing channels. This includes direct mail.

GrayHair’s solutions help retailers effectively synchronize their social, email, text and other digital channels with their letters, postcards, or statements. This allows you determine the best channels for delivery and implement a cost-effective, omnichannel marketing campaign that delivers real results.

The GrayHair Advantage

Get 100% visibility into your direct marketing
Proven experience working with leading retailers, their agencies and vendors
Determine the best channels for delivery and increase response rates
Synchronize your digital campaign with your direct mail offers and coupons

Increase in-store traffic
Predict and trigger customer behavior to deliver a more personalized experienced to your customers
Get the information you need to determine best in-home dates for in-store events and coupons

GrayHair’s solutions help retailers improve the ROI of omni-channel marketing campaigns, increase the deliverability of orders, and track payments.

Direct Mail Data: A Critical Piece of Today’s Omni-Channel Marketing Jigsaw Puzzle

Download our Mail Owner Solutions Product Sheet

Let GrayHair help you

Gain control and increase visibility

Determine the best channel for engagement

Predict and trigger customer actions

Drive a positive customer experience

The right address at the right time

Today’s retail customers expect their orders to be delivered when they want them – if not the next day to the right address. This means that your shipping and billing data must be pristine. GrayHair’s address verification and hygiene services are designed to optimize delivery to the right address so that your customers get their orders when they want them, where they want them.